Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche

Author:Laura Busche [Busche, Laura]
Language: eng
Format: azw3
Publisher: O'Reilly Media
Published: 2017-06-12T04:00:00+00:00

Adapting

Extrapolate successes from other industries. In this scenario, extrapolation is just importing something that works in one space to a different one. By extrapolating, you are assuming that a certain “foreign” success factor will also apply to your industry.

If you are in the fitness space, for instance, consider how something that has worked in fashion or parenting might work for your audience. As risky as this might sound, the potential gains are equally unpredictable. Create a list of content creators in different spaces whose traction you admire. Think about the brands behind the pieces that are winning the shares, traffic, or comments game. Whatever your core goal is, come up with a list of those who have mastered it. Look at top website rankings by category, and focus on those that steer away from your comfort zone. Follow them and consider how their approach could come to life in your own space. Who knows, you might end up pioneering a content trend in your industry!

Suppose that you have been following content creators in industries like fashion and food, but your space is productivity. Imagine that you detected that this was an extremely popular piece for them last month:

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